Every successful book marketing campaign begins with a plan. Sales
letters are no different. No plan and you may miss the mark of
Increased Sales you are aiming for. Set a roadmap that you can follow
to explosive sales every time. Focus and aim your sales letter with
these 8 preparation tips.  Then get ready to sell more books than you
dreamed:

1. Write a list of frequently asked questions for your book. You
want to make sure you pin point what your prospects and visitors are
looking for and then give it to them.  Find out what their burning
questions are and then answer them in your sales copy and product.
Before you write the benefits of your products you need to know the
problems that audience face.

2. Develop a list to help your prospect visualize reading your book.
Answer the questions: “When will your prospect read your book?”, “How
will they read your book,” “Why will they read your book?”

3. Write down what your up sell offers or possibilities are. This is
where a lot of small business professionals miss out. They fail to
create up sell offers. Create your up sell offers and opportunities
before you even write your sales letter so that they can be woven
into your back end pages and sales messages.

4. Write a list of Benefit Bullets. What benefits will they
experience upon purchasing your book; what will the book give them.

5. Make a list of bonus gifts. Select bonus gifts before you write
the sales letter. This way you can include the benefits in your sales
message as a part of your product.

6. Develop your guarantee. Think about it? A lot of businesses shake
in their shoes when it comes to developing a guarantee. But think
about it; most small businesses have a built in guarantee.  If
someone ask for their money back, most small business professionals
will just give their money back. They don’t haggle over whether they
should or shouldn’t.

7. Gather your testimonials into one file. If you don’t have any yet
for a new book, use famous quotes about your field until you get
some. Sprinkle throughout your copy.

8. Go look at your competitor’s sales page. Examine their FAQs (see
if you missed any), what are their bonus gifts, what is their
guarantee, what is their up sell, if any? I made this step last so
you wouldn’t be tempted to just be a copy cat. But you can use your
competitor’s sales pitch as a measuring stick. How did you measure
up? Did you whiz past; leaving them in a cloud of dust? Or did you
miss a few things that you will now add after examining their pages?

Preparation for your book becoming the super sales maker will give
you the competitive edge you have been looking for. Put these steps
into place before you even write your sales letter and sell more
books. Enjoy the journey and life is made easier.

Download More Easy Book Marketing Tips

===============================

© Earma Brown, Write to Win Institute
16 year author, web developer, indie publisher
ebk: Information to Income: Easy Book Marketing helps emerging
authors  market their books to profit! Visit
http://bookmarketinghelp.com for more book marketing tips.

Share This Post

Tagged with: • • •

Filed under: Marketing Ideas • Online Marketing

Like this post? Subscribe to my RSS feed and get loads more!